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New articles

How Gift Cards Increase Average Order Value

How Gift Cards Increase Average Order Value

While traffic and conversion rates often dominate conversations, there’s another metric that quietly shapes profitability: Average Order Value (AOV).  Increasing average order value means that every transaction contributes more revenue,...

Why Loyalty Programs Should Add Digital Gift Cards to Drive Engagement and Retention

Why Loyalty Programs Should Add Digital Gift Cards to Drive En...

Learn why adding digital gift cards to loyalty programs helps Shopify businesses boost retention, engagement, and customer lifetime value with flexible rewards.

10 Gift Card Marketing Ideas For Black Friday, Christmas & New Year

10 Gift Card Marketing Ideas For Black Friday, Christmas & New...

This article explores how gift card marketing works, why it matters, and how businesses can make the most of the holiday rush.

All blog articles

How Gift Cards Increase Average Order Value

How Gift Cards Increase Average Order Value

While traffic and conversion rates often dominate conversations, there’s another metric that quietly shapes profitability: Average Order Value (AOV).  Increasing average order value means that every transaction contributes more revenue,...

Why Loyalty Programs Should Add Digital Gift Cards to Drive Engagement and Retention

Why Loyalty Programs Should Add Digital Gift Cards to Drive En...

Learn why adding digital gift cards to loyalty programs helps Shopify businesses boost retention, engagement, and customer lifetime value with flexible rewards.

10 Gift Card Marketing Ideas For Black Friday, Christmas & New Year

10 Gift Card Marketing Ideas For Black Friday, Christmas & New...

This article explores how gift card marketing works, why it matters, and how businesses can make the most of the holiday rush.

Why Every Shopify Store Needs Gift Cards To Boost Halloween Sales

Why Every Shopify Store Needs Gift Cards To Boost Halloween Sales

One of the most underestimated tools in achieving this is gift cards. They can boost Halloween sales and revenue, attract new customers, and keep loyal ones coming back even after...

Why Fast & Transparent Shipping Builds Loyal Customers

Why Fast & Transparent Shipping Builds Loyal Customers

This post takes a closer look at why shipping is so closely tied to satisfaction, and how being quick and transparent with delivery helps turn one-time buyers into lifelong fans.

Why Fast & Transparent Shipping Builds Loyal Customers

Why Fast & Transparent Shipping Builds Loyal Customers

This post takes a closer look at why shipping is so closely tied to satisfaction, and how being quick and transparent with delivery helps turn one-time buyers into lifelong fans.

customer psychology

Customer Psychology 101: Why Shoppers Love Store Credits

This article explores the roots of that behavior, offering a comprehensive explanation of what store credit is, why it works so effectively.

5 Smart Upsell & Cross-Sell Tactics That Boost AOV Instantly

5 Smart Upsell & Cross-Sell Tactics That Boost AOV Instantly

Let’s take a closer look at what upselling and cross-selling mean and the best tactics for using them.

2 Must-Have Healthcare Products Every Household Needs

2 Must-Have Healthcare Products Every Household Needs

Among many healthcare products available, two stand out as surprisingly crucial for everyday living: high-quality condoms and pain relief patches.